When I was six years old, I insisted my bedroom was painted orange. Not just any orange, but a burnt orange, the colour of richly glowing Chinese Lanterns. I remember I kept my bedroom that colour right up until I left home at the age of nineteen. And that gorgeous colour still makes my heart sing to this day! But that’s just MY opinion!
However, COLOUR, I came to realise, is and always has been a HUGE part of my life. I feel uncomfortable in surroundings where colours don’t sit well with me and even choose restaurants based on the ambience of the room, as created by the colours alone, as much as on the food that is served there.
So, let’s test this out …
Imagine a restaurant with a chess board patterned floor in black and white, chrome framed black leather chairs, crisp white table linen and a single red rose in an exquisite crystal vase on every table.
Now imagine a second restaurant. This time there are …
Well, I’d like to let them into a little secret … they already have one! You see, brand is about perception. And the reality is, we are being perceived by others all the time. From the moment they meet us, opinions are formed, judgments are made and decisions are taken … all in an instant. And we don’t even know it!
“He seems a bit too serious for me.”
“She looks like high-maintenance!”
“Will I introduce myself to her?”
As soon as we take a first glance at someone or something, we start to judge it. Let’s give an impersonal example to illustrate the point. Let’s say we are in a furniture store and we are looking to purchase a new sofa. So we move towards the first option. If we deem it to be too low at the back, we might simply pass it by. If we imagine we’ll hate the sensation of the velour fabric it’s made from, we’ll happily discard it in an instant. If the colour doesn’t go with our living room colour scheme, we might check to see if it comes in different colours … or we might not even bother! And when it comes to the comfort factor, some people will ‘boing’ down on every …